Privacy Policy

Last Updated: July 1, 2026

At Ava Mae Matthews, your privacy is important to us. This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit or make a purchase from avamaematthews.com.

Ava Mae Matthews is operated by A&M Commerce V.O.F. For the purposes of applicable privacy laws, including the General Data Protection Regulation where applicable, A&M Commerce V.O.F. is the controller of the personal information described in this policy.

1. Business and Contact Information

Store name: Ava Mae Matthews
Company name: A&M Commerce V.O.F.
Company number: 77110617
Email: info@avamaematthews.com
Telephone: +1 929 597 8048
Business address: Westeind 139, 3351 AN Papendrecht, The Netherlands
Website: avamaematthews.com

Customer service hours: Monday to Friday, 9:00 AM–5:00 PM ET
Response time: We aim to respond within 24 hours during business days.

For privacy-related questions or requests, please contact us at info@avamaematthews.com. To help us process your request, please include your name, email address and a clear description of your request.

2. Information We Collect

We collect personal information that is necessary to operate our online store, process orders, provide customer support and improve our website.

This may include:

Order and contact information
When you place an order or contact us, we may collect your name, email address, telephone number, billing address, shipping address, order details and any information you include in your message to us.

Payment information
Payments are processed through secure third-party payment providers. We may receive payment confirmation details, transaction status and limited billing information, but we do not store full credit card numbers or full payment account details on our own systems.

Account and customer service information
If you contact us about an order, return, refund, product question or complaint, we may keep records of the conversation so we can assist you and maintain accurate customer service records.

Technical and usage information
When you visit our website, we may automatically collect information such as your IP address, browser type, device type, operating system, pages visited, referring pages, time spent on the website and general interaction data.

Marketing and preference information
If you subscribe to our emails or agree to receive marketing, we may collect your email address and communication preferences. You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

3. How We Use Your Information

We use personal information for the following purposes:

• To process, confirm and deliver orders.
• To provide order updates, shipping updates and customer support.
• To process payments, refunds, returns and exchanges.
• To respond to questions, complaints and service requests.
• To prevent fraud, abuse, chargebacks and unauthorized transactions.
• To maintain website security and improve website performance.
• To comply with legal, accounting, tax and business record obligations.
• To send marketing emails only where permitted by law or with your consent.
• To measure and improve our website, products, advertising and customer experience.

4. Legal Basis for Processing Personal Information

Where GDPR or similar privacy laws apply, we process personal information based on one or more of the following legal bases:

Contractual necessity
We process information when it is necessary to fulfill an order, deliver products, provide customer support or manage returns and refunds.

Legal obligation
We process and retain certain information where required for tax, accounting, legal or regulatory purposes.

Legitimate interests
We may process information to operate and improve our business, prevent fraud, secure our website, handle customer service requests and understand how customers use our store.

Consent
We rely on consent for certain activities, such as email marketing or non-essential cookies where consent is required by law. You may withdraw your consent at any time.

5. Cookies and Similar Technologies

Ava Mae Matthews uses cookies and similar technologies to operate the website, remember preferences, analyze website traffic and, where applicable, support marketing and advertising.

Cookies may include:

Essential cookies
These are required for the website to function, including cart, checkout, payment and security features.

Analytics cookies
These help us understand how visitors use our website so we can improve the store and customer experience.

Marketing and advertising cookies
These may be used to measure advertising performance and show relevant ads, where permitted by law and based on your consent where required.

Where required by applicable law, we ask for consent before placing non-essential cookies. You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website works, including cart and checkout functionality.

If Google advertising or analytics tools are used on our website, your cookie and consent choices may affect how information is collected and shared with those services.

6. Sharing Personal Information

We do not sell customer order details to data brokers. We only share personal information where necessary to operate our store, provide services, comply with the law or protect our business.

We may share personal information with:

E-commerce and website service providers
For hosting, website operation, checkout, order management and store functionality.

Payment providers
To securely process payments, refunds and fraud checks.

Shipping, logistics and fulfillment partners
To deliver orders to the shipping address you provide.

Customer support and communication tools
To respond to your questions and manage customer service requests.

Analytics and advertising partners
To understand website performance and measure advertising, where permitted by law and based on your consent where required.

Professional and legal advisers
For accounting, legal, tax, compliance, fraud prevention or business administration purposes.

Authorities or legal parties
Where required by law, court order, regulatory request or to protect our rights, customers and business.

7. International Data Transfers

Ava Mae Matthews is operated by A&M Commerce V.O.F., located in The Netherlands. Because we sell online, your personal information may be processed by service providers located in other countries, including countries outside your state, province or country of residence.

Where required, we take steps to ensure appropriate safeguards are in place for international transfers of personal information.

8. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

Order, payment, invoice and transaction records may be kept for the period required by tax, accounting and legal obligations. Customer support messages are kept for as long as reasonably necessary to handle your request, maintain accurate service records and protect our business.

When information is no longer needed, we will delete it, anonymize it or securely retain it only where legally required.

9. Security of Personal Information

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

Our website uses SSL/TLS encryption to help protect information transmitted through the website, including checkout and contact forms. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Request restriction of processing.
• Object to certain processing activities.
• Request a copy of your information in a portable format.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications.
• Ask questions about how your information is used or shared.

To exercise your rights, contact us at info@avamaematthews.com.

We may need to verify your identity before completing certain privacy requests. We will respond within the timeframe required by applicable law.

11. United States Privacy Notice

If you are located in the United States, certain state privacy laws may provide additional rights regarding access, correction, deletion, portability and opting out of certain data sharing or targeted advertising.

Where applicable, you may submit a privacy request by contacting us at info@avamaematthews.com.

We do not knowingly sell personal information in the traditional sense. However, certain analytics or advertising technologies may be considered “sharing” or “selling” under some U.S. state privacy laws. Where required, you may opt out by adjusting your cookie preferences or contacting us.

12. Marketing Communications

If you sign up for marketing emails, we may send you updates about products, offers and store news. You can unsubscribe at any time using the unsubscribe link included in our emails or by contacting us at info@avamaematthews.com.

Unsubscribing from marketing emails does not stop essential service messages, such as order confirmations, shipping updates, return updates or customer service replies.

13. Children’s Privacy

Our website is not intended for children. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us at info@avamaematthews.com, and we will take appropriate steps to remove the information where required.

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or website functionality. The updated version will be posted on this page with a revised “Last Updated” date.

16. Contact Us

For questions about this Privacy Policy, your personal information or your privacy rights, please contact us:

Ava Mae Matthews
Operated by A&M Commerce V.O.F.
Company number: 77110617
Westeind 139
3351 AN Papendrecht
The Netherlands

Email: info@avamaematthews.com
Telephone: +1 929 597 8048
Website: avamaematthews.com